ProspectIQ

Score leads with combined behavioral engagement and firmographic fit analysis

Business & MarketingFreemium

ProspectIQ assigns predictive conversion scores to sales leads by fusing firmographic signals — company revenue, employee count, technology stack, growth trajectory — with behavioral engagement data — website visits, content downloads, email opens, and demo requests. The model retrains monthly on actual conversion outcomes to improve accuracy and surfaces the specific signals driving each lead's score for sales rep context. SDR teams use it to sequence their outreach queue by conversion likelihood, and sales managers use it to audit pipeline quality.

Key Features

• ✓Firmographic-behavioral fusion
• ✓Monthly model retraining
• ✓Signal explanation
• ✓Outreach sequencing
• ✓Pipeline quality auditing