Marketo Engage
Enterprise marketing automation platform by Adobe for B2B demand generation
Marketo Engage
Enterprise marketing automation platform by Adobe for B2B demand generation
Marketo Engage, part of Adobe Experience Cloud, is an enterprise marketing automation platform used by large B2B organizations for lead nurturing, email campaigns, account-based marketing, and revenue attribution. Its robust lead scoring, multi-touch attribution, and CRM integration with Salesforce make it a foundation for complex demand generation programs. Enterprise marketing operations teams at Fortune 1000 companies use Marketo to run sophisticated nurture tracks and align marketing and sales on pipeline targets.
Key Features
- ✓Lead nurturing
- ✓Account-based marketing
- ✓Lead scoring
- ✓Revenue attribution
- ✓Salesforce integration
Quick Info
- Category
- Marketing AI
- Pricing
- Paid
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