EventTrack

Measure end-to-end ROI of marketing events from registration through pipeline influence

Business & MarketingPaid

EventTrack connects marketing event data—registrations, attendance, booth interactions, session engagement—to downstream CRM pipeline activity and closed revenue to calculate true event ROI beyond vanity attendance metrics. The tool attributes multi-touch influence correctly when events are one of several touchpoints in the buyer journey and benchmarks event performance across event types and time periods. Event marketing teams use it to justify budgets with pipeline data while CMOs use it to optimize the event portfolio allocation across conferences, webinars, and hosted events.

Key Features

• ✓Pipeline attribution
• ✓Multi-touch influence
• ✓Attendance-to-revenue tracking
• ✓Event benchmarking
• ✓Budget justification reports