BrandTrack

Monitor brand mentions across social media, news, forums, and podcasts

Business & MarketingFreemium

BrandTrack monitors brand mentions across social media platforms, news outlets, forums, podcast transcripts, and video content to provide real-time awareness of public conversation about your brand. The tool distinguishes between earned mentions and paid placements, tracks sentiment trends over time, identifies emerging brand advocates and detractors, and alerts on sudden mention spikes that may indicate viral moments or PR crises. Communications teams use it for media monitoring while brand managers use it to measure the impact of campaigns and partnerships.

Key Features

• ✓Multi-channel monitoring
• ✓Earned vs paid distinction
• ✓Sentiment trending
• ✓Spike alerts
• ✓Advocate identification