Adobe Target AI

AI-powered personalization and A/B testing platform from Adobe

Business & MarketingPaid

Adobe Target is Adobe's AI-powered personalization and testing solution within Adobe Experience Cloud, using machine learning to automatically deliver the best content and experiences to individual users. Adobe Sensei AI powers Auto-Allocate (automatic traffic shifting to winning experiences), Auto-Target (personalized experiences for each visitor), and Recommendations (AI-generated product and content recommendations based on user behavior). Enterprise marketers running optimization programs, digital experience teams personalizing websites and apps, and e-commerce businesses increasing conversion rates use Adobe Target for its enterprise-grade personalization at scale within the Adobe ecosystem.

Key Features

• ✓AI personalization
• ✓Auto-allocation
• ✓A/B testing
• ✓Recommendations engine
• ✓Adobe Sensei